Brokerage Affliation

Real estate agents have always tended toward a self-focus approach to marketing. Afterall, their good name is one thing they could always count on. This approach becomes absolutely critical in terms of today's electronic media. Websites feature, name of agent.com. Entire teams are behind, name of agent Partners.com. When agent marketing moves over to Google, Facebook, Linkedin and others, self-branding is the only way to go. Notice anyone missing from that picture? Agents are doing all the work, developing sites, incorporating tools and executing their own business strategies.

What value add does the national franchise brokerage bring to the table? Do customers really care about Brokerage affiliation? Agents are evaluated on their merit, not the merit of their Broker. No one has ever said they loved an agent but wouldn't use them because they were with ReMax. (insert any national franchise)

Instead of agents working for a Broker. Shouldn't it be Brokers working for the agents?

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